|
So when was the last time you wrote some fresh copy for your website? And we don't mean changing the odd word on the pages, but really gave your website a fresh, copywriting makeover?
The answer is that it's probably been years since your site has any major content page, and this is hurting your site and your ability to get new business!
Our guess is that some of your new business will come from the internet, if you are not getting business directly from the internet, then a vast majority of your potential customers are searching on the internet prior to calling or emailing you. You need to be seen on the World Wide Web!
We feel like we need to apologise in advance for talking about just one search engine, but the truth is that Google has a global market share of about 75%, which means that three out of every four searches are conducted via this internet giant! Therefore Google is important to your business!
Google likes fresh website content, the rule of thumb is that fresh content should be provided every 12 to 18 months or so. By fresh content we mean two things:
- A rewrite of your existing pages
- Adding new pages with relevant content
Now, there is a technical rules around writing copy for websites in that you need to include relevant keywords within the copy; these are words and phrases that a potential customer might use to look for you with a search engine. So for example, we rank highly for the term "Great Copywriters UK" and "Copywriters in Yorkshire" because they are the terms used to find us.
Writing and rewriting this content, does take time and some skill, therefore you might prefer to hire copywriters to do this task for you. We have experience in writing for websites, and we are ready to help you. Our cost effective flat fee structure means that we get help you get new business online whilst you take care of your business.
Want to know more, then just get in touch with us.
|
