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Power copywriting or writing powerful copy (it all means the same thing) is the aim of any writer; and the best weapon that a copywriter has when writing great copy is the use of powerful words!
There are loads of websites out there that will sell you lists of "powerful" words that will instantly help your products sell, this isn't one such site, as we are happy to give you a couple of lists for free. You should use our top words in headlines, titles, subject and the first and last paragraphs in your copy for instant IMPACT.
Marketing is all about communication; it's about getting your message across better than your competitors.
The better you are at writing your communications, the more successful that you'll be in your marketing. These powerful words (or powerful copywriting) help that process, because the words have an instant impact on your reader, whether behavioural or emotional, but they are all designed to get the reader to take positive action (usually to buy from you).
Imagine been able to engage with a reader so much that that are glued to your words and after reading they not only believe BUT they KNOW that that your business, product or service is the right one for them.
Why use emotional words?
Buying is an emotional event - I prefer the taste of Coke Cola, but on an emotional branding level I always buy Pepsi! I'm bought into the whole personality of Pepsi on an emotional level. This personality includes the words they use and how they use them.
Clearly not all words were created equal! As a general rule of thumb, the word "Remarkable" for example IS a more powerful copywriting word than "Great", using the word "Discover" rather than "Find" as it pulls you into the experience, discovering something is a personal, tangible event.
So with that, we present some powerful copywriting words that we virtually always use in our most successful copywriting.
10 SUPERB ACTION POWER WORDS
Always use one of these works in a headline or title, they add instant impact instantly show success and action.
Remarkable
Ultimate
Increase
Instantly
Amazing
Here
Discover
Exciting
Discover
Amazing
10 AMAZING EMOTIONAL POWER WORDS
We've already said that you can't sell anything without emotion, so how about some great emotional words to use to get that emotional response from your potential customer.
Remember that this is just a list of 10 absolutely fabulous emotional words, there are many more than you could use.
Absolutely
Affordable
Approved
Astonishing
Attractive
Authentic
Friend
Home
Substantial
Successful
10 WONDERFULLY EASY WORDS
These are words that you can place in any copy to instantly add impact, these are all easy to add to text to provide instantly powerful copywriting and when highlighted really help sell anything.
Easy
Effective
Free
Love
New
Proven
Results
Save
Simple
You
That's it, 30 magical and simply powerful, incredible words that will help to bring any copy to life and WILL help you to sell.
If you want engaging and compelling copy for your website, then get in touch with us.
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