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Just one word can make a huge difference!

If you're anything like us, you've written something that you think is the greatest piece of copy ever, but how will it go down with your target market?
Maybe some of the phrases you have used are wrong! Does that middle section really do the trick and convince your prospects to buy!

The truth is, even the smallest error in your writing will have a profound effect on the response you'll get from people; that's one reason why ReadCopy look at every single word that we use to ensure that they are all absolutely perfect!

Think we go too far over single words? Think again!

Even a single wrongly placed work in your copy can have a dramatic effect on your readers. There was a great experiment done a number of years ago that proved the power of a single word!
Professor Richard Wiseman tested some collection tins, some said "Every Penny Counts" on the labels and some said "Every Pound Counts". The results were astonishing!

The "Every Penny Counts" tins collected an impressive 62 percent of all contributions.

The reason!

Using the word "Penny" shows charity givers that no matter how much they give, their money is worthwhile, whilst the use of the word "Pound" suggests that contributions of less that a pound would't be worthwhile, so people didn't bother giving!

So next time you're looking at your copy, ensure you check all the words carefully; if you're still not sure then contact us, we love words and we are eager to help you.