Website copywriting is all about bringing in great traffic and converting!
When Jessops launched their new site, they needed help with their copy, our consultant was called in to assist.
But not satisfied with just helping them with their onsite copy, he also worked on their off-site copy to attract more
targeted visitors from other sites.
From this, Jessops went from strength to strength, improving traffic numbers without increasing their
costs for acquisition.
The same will work for you too.
When this charity wanted a new name for their Spring fundraising event, they turned to ReadCopy for help.
In a flash we were able to supply them with a number of possible choices - they finally settled on "Spring Into Action"!
We wish them luck with their fundraising.
Direct Marketing (DM) copywriting is all about getting punchy copy in front of your customers then flooring
them with great words (and a great offer!).
Whilst working with npower, our consultant ensured that numerous DM campaigns had the freshest copy that helped
the customer decide that npower was the right business for them.
Npower were in a place where conversion rates of around 3 percent were thought to be high, yet with our help, we got them into double figures!
Internal Communications can be tricky - approach it in the wrong way and you can either alienate your staff or patronise them, neither of which you want!
We were asked to look at a series of internal newsletters and write the copy for them.
This was at an important time for the particular group involved and good communication was critical.
Luckily, Virgin Media asked for the best, and that's just what we provided.
